overview torgan partners is a toronto-based management consulting and investment firm with 20+ years across medtech, saas, hospitality, and iot. ryan led a full rebrand and website overhaul, repositioning the firm for enterprise clients and investors.

the problem the existing site was dark, heavy, and generic. all-caps typography, stock imagery, no hierarchy, no personality. it didn't communicate who they were or why anyone should trust them.

role sole designer. brand strategy, logo design, visual identity, ux, figma wireframes, and end-to-end delivery including hosting on flywheel.

process started with a competitive analysis across medtech, saas, and hospitality firms to figure out where torgan needed to sit visually. the answer was clean, light, and credible, a direct contrast to the dark original. the logo is a bold sans-serif wordmark, simple, tech-forward, easy to remember. information architecture was mapped in figma from lo-fi through hi-fi, restructured across desktop and mobile to clearly present four investment sectors.

delivery collaborated with a developer to ship everything, design, content, animated features. hosted on flywheel. fully ada, wcag, and aoda compliant.

result a live, fully responsive website that actually looks like the firm it represents.